21 Days to a Big Idea Creating Breakthrough Business Concepts [Paperback]

From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate intrapreneurs, and anyone else looking to break the mold.

Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.

By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.

Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your firstor your nextbiggest idea.Author is one of America's top experts in applied creativity, ideation facilitation and innovation management, and has worked with over 300 companies
Owner of Growth Engine Innovation Agency
Author of IDEA STORMERS
A handbook along the lines of THE LEAN STARTUP but more geared to individual entrepreneurship
Length and tone is comparable to Diversion's bestselling HOW TO WIN AT THE SPORT OF BUSINESS by Mark Cuban
Author is engaged and a solid self-promoter Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness. Bob Dorf, co-author of THE START-UP'S OWNER'S MANUALNiche business website and blog advertising
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