The 7 Principles of Complete Co-Creation [Paperback]

The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and fororganizations that are relevant to them.It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: what is co-creation and how does it work?, whom to involve in a co-creation process?, how to convince others of the benefits of co-creation and overcome barriers?.I strongly believe I will be, in many ways, a better and more insightful designer through my exposure to and practice of complete co-creation!- Pierre-Yves Panis, Chief Design Officer, Philips LightingEvery single product, organization, service, experience and process is finally becoming subject to co-development with all its beneficiaries. This book offers you a clear route to move from developing for your customers to developing with your customers.- Olaf Hermans, AI strategist at SiR-Intel USAStefanie JansenDuring her psychology studies and her career at market research agency IPM KidWise, Stefanie Jansen was thoroughly trained in designing, implementing, and interpreting qualitative and quantitative research and uncovering consumer insight. Although an all-rounder, Stefanies target group specialization (and her passion) has always been children, youth, and families. In 2007 she became self-employed and established herself as a co-creation expert. Stefanie always puts the consumer first, and to her, co-creation is the onl3¦