The 8 Steps to Strategic Success Unleashing the poer of engagement [Paperback]

All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For each step, the book describes the key parts of the process, shows how to avoid the potential pitfalls, and points to the most useful strategic models and frameworks. Readers can see the process in action by following the intriguing case study that unfolds throughout the book. One of the critical determinants of strategic success is to see strategy not just as planning but as a process that involves dialogues with multiple stakeholders, both within and outside the company. This concept is integrated into every phase of the 8-step approach and is at the heart of its effectiveness in creating strategy that delivers in practice.* Presents a clear 8-step method - gives readers the processes, tools, models and techniques to create and execute an effective strategy for their own business; * Includes a review of key strategy models - providing an invaluable reference guide to some of the best-known and most powerful strategy frameworks; * The strategic framework is brought to life by the case study of a global business. We follow the company through each step of the process, to see close-up how the relevant issues play out in practicePresents a new strategic model, a clear, proven 8-step method for formulating strategy that works in practice, not just in theory. Surveys the most well-known and most powerful strategy models, from Porter's 5 Forces to the Balanced Scorecard.

Paul PietersmaMSc BA is a strategy consultant and managing director of Business Strategies at Berenschot. With more than 15 years of experience in the consultancy business, he has advised many CEOs and boards of directors on strategic issues. Paul has won the Dutch Professionals Award for Management ConsultalÓq