Achieving Digital Trust The Ne Rules For Business At The Speed Of Light [Paperback]

Trust is under attack, making every decision more vulnerable. This is equally true for customers and for each of us in our daily decisions--without trust, spending and other investments shift to other options.

To achieve digital trust, Jeffrey Ritter explored the essence of trust itself. He discovered something remarkable--trust is a calculated decision, not an emotion. That simple truth required a new way to think differently about trust, especially digital trust, and ignited the author to create and build something new, rather than merely patch the status quo.

Described by executives in the opening pages as essential reading for corporate executives;ground-breaking; & fascinating; and a book that will transform the dialogue about governance in a digital world, Achieving Digital Trust boldly declares risk management dead as a business discipline and offers, instead, an integrated strategy for building something new--digital trust.

Woven across a story of two fictional global competitors battling to survive and prosper, Ritter introduces a complete, integrated portfolio of tools he created to help business executives, IT strategists, and innovation leaders survive and excel in our digital world:

A Trust Vocabulary a shared lexicon of new phrases and terms, and new meanings for existing words, that enable discussion of trust decisions and increase efficiency of trust calculations.

The Trust Decision Model an integrated view of the sequential decision points and information layers that link together the steps taken when deciding whether or not to trust, and builds a bridge between human and computational trust.

The Rules for Composing Rules a set of fundamental principles for authoring effective rules for crl#&