Advanced Focus Group Research [Paperback]

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.Introduction and Conceptual Framework
Group Composition, Individual Charecteristics, and Cohesion
The Research Setting
The Focus Group Moderator
Factors That Affect the Focus Group Discussion Process
Methodological Issues in Focus Group Research
Representativeness, Independence, Degrees of Freedom, and Theory Confirmation
Exploratory Tasks
Experiential Tasks
Clinical Tasks
Planning and Reporting Future Focus Group Research