After the Media Culture and Identity in the 21st Century [Paperback]

This provocative text considers the state of media and cultural studies today after the demolition of the traditional media paradigm, and engages with the new, active consumer culture.

Media Studies, particularly within schools, has until recently been concerned with mass media and the effects of the media in society and on people. As new media technology has blurred the boundaries between the audience and the media, the status of this area of education is threatened. Whilst some have called for a drastic re-think (Media Studies 2.0), others have called for caution, arguing that the power dynamics of ownership and gatekeeping are left intact.

This book uses cultural and technological change as a context for a more forensic exploration of the traditional dependence on the idea of the media as one homogenous unit. It suggests that it would be liberating for students, teachers and academics to depart from such a model and shift the focus to people and how they create culture in this contemporary mediascape.

Acknowledgements  Introduction: After the Media  Chapter 1 Power after the media  Chapter 2 Genre after the media  Chapter 3 Representation after the media  Chapter 4 Ideology after the media  Chapter 5 Identity after the media  Chapter 6 History after the media  Chapter 7 Audience after the media  Chapter 8 Narrative after the media: from narrative to reading  Chapter 9 Technology after the media  Conclusion Pedagogy after the media: towards a pedagogy of the inexpert  References  Index

'A timely, vital, and passionate challenge to the institutions of media teaching, this book argues that many tenets of cultural studies have all-too-often gone missing here. Focusing on today's media students and their favoured texts, technologies, and fandl