An Introduction to Behavioral Economics [Paperback]

The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be rational, why we so often indulge in irrational and self-harming behavior, and also why irrational behavior can sometimes serve us well.

A perfect book for Economics students taking a module in Behavioural Economics at higher undergraduate level, or for students with an economics background taking a behavioural economics module at Master's level.

The third edition of this successful textbook introduces students to behavioral economics. Offers a critical examination of the latest literature, research, developments and debates in the field by discussing topics such as evolutionary psychology and neuroscience. Contains a wealth of case studies, examples and review questions.

PART I: INTRODUCTION.- 1. Nature of Behavioral Economics.- 2. Methodology.- PART II: FOUNDATIONS.- 3. Values, Preferences and Choices.- 4. Beliefs and Expectations.- 5. Decision-making under Risk and Uncertainty.- 6. Mental Accounting.- PART III: INTERTEMPORAL CHOICE.- 7. The Discounted Utility Model.- 8. Alternative Intertemporal Choice Models.- PART IV: STRATEGIC INTERACTION.- 9. Behavioral Game Theory.- 10. Social Preferences.- PART V: CONCLUSION.- 11. Behavioral Economics: Summary and Outlook.

Nick Wilkinson is Professor of Economics at Richmond the American International University in London and has taught economics and finance in various international institutions in the UK and USA. He læ