This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past, present, and future research and analyse how users deploy the wealth of multimodal resources afforded by digital technologies to undertake tasks and to enact identity. In its concluding section it identifies the ideologies that underpin the construction of digital texts in the social world. This important contribution to digital discourse studies will have interdisciplinary appeal across the fields of linguistics, socio-linguistics, pragmatics, discourse analysis, gender studies, multimodality, media and communication studies.
Part I. INTRODUCTION.- Chapter 1. Analyzing digital discourse: new insights and future directions; Patricia Bou-Franch and Pilar Garc?s-Conejos Blitvich.- II. PAST, PRESENT AND FUTURE.- Chapter 2. The co-evolution of computer-mediated communication and computer-mediated discourse analysis; Susan C. Herring.- Part III. MULTIMODALITY.- Chapter 3. Of course Im married! Communicative strategies and transcription-related issues in video-mediated interactions; Maria Grazia Sindoni.- Chapter 4. Multimodality in memes. A cyberpragmatic approach; Francisco Yus.- Chapter 5. Digital and written quotations in a news text: The Hybrid Genre of Political Opinion Review; Marjut Johansson.- Chapter 6. Emoticons in relational writing practices on WhatsApp: Some reflections on gender; Carmen P?rez-Sabater.- Part IV. FACE AND IDENTITY.- Chapter 7. From My Manly Husband& to &Sitting Down to Take a Pee: The construction and deconstruction of gender in Amazon reviews; Camilla Vasquez and Addie Saylƒ8