Artificial Intelligence in Value Creation: Improving Competitive Advantage [Hardcover]

This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies. This framework shows how AI may influence both value creation and competitive advantage (efficiency, creativity and flexibility) within a modern organization. Finally, a conceptual model is formulated to evaluate AI-supported in-company projects and new ventures and identify the key managerial and technical competencies required.

Table of contents. 2

1. Value creation and competitive advantage models. 5

1.1.      Introduction. 5

1.2.      The value creation and competitive advantage models. 10

1.2.1.       Introduction. 10

1.2.2.       The influence of technology on the logics of value creation. 11

1.2.3.       Value chains. 13

1.2.4.       Motivation for extending the concept of value chains. 19

1.2.5.       Value constellations. 21

1.2.6.       Value shops. 22

1.2.7.       Value networks. 27

1.2.8.       Value grid. 36

1.2.9.     &ló(