Beyond the Balanced Scorecard Improving Business Intelligence ith Analytics [Hardcover]

Improve the "Health" of Your Organization by Using the Right Metrics!

The vast majority of companies use some form of balanced scorecard  to measure performance measu, yet recent research suggests that most scorecards are based on singular, unsophisticated measurements, providing flawed data on the state of the organization.

Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics, by Mark Graham Brown, provides managers with the right metrics for evaluating important aspects of performance that are not accurately tracked by most companies and government organizations.

Leaders will learn how to objectively measure:

This book will show you how to construct a performance index, as well as provide you with example metrics of various aspects of performance that are difficult to measure.Introduction
Chapter 1: Beyond First-Generation Balanced Scorecards
Chapter 2: Analytics: A New Way of Tracking Organizational Performance
Chapter 3: The Analytics-Based Scorecard: Adding More Business Intelligence to Your Metrics
Chapter 4: Customer Relationship Analytics: Meaningful Metrics that Predict Loyalty
Chapter 5: External Analytics: Quantifying Factors that Can Make or Break Your Business
Chapter 6: People Analytics: Measuring Your Most Important Asset
Chapter 7: Operational Analytics: Key Internal Metrics of Quality, Productivity, Timeliness, and Innovation
Chapter 8: Strategic and Financial Metrics: Measuring What Really Matters
Chapter 9: Beyond the Balanced Scorecard: From Performance Measurement to Performance ManagementlCs