The city of Bowling Green began as a small settlement on sand ridges of the Great Black Swamp. Through the efforts of determined citizens who tapped into a wealth of natural resources, it became a thriving community. Always looking for opportunities to promote their town, a group of local residents successfully campaigned to secure Bowling Green as the site of Bowling Green State Normal College. The community and college have worked together through the years to develop and strengthen a mutually beneficial relationship that continues to enrich the lives of its student population. Local businesses have provided entertainment and social venues, as well as goods and services to students, and Bowling Green State University has provided cultural and educational programs for residents. Collaborative initiatives have enabled the college and community to work together in order to improve life for the entire Bowling Green community.