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Brand Equity & Advertising Advertising's Role in Building Strong Brands [Paperback]

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  • Category: Books (Business & Economics)
  • Author:  Aaker, David A., Biel, Alexander L.
  • Author:  Aaker, David A., Biel, Alexander L.
  • ISBN-10:  0805812849
  • ISBN-10:  0805812849
  • ISBN-13:  9780805812848
  • ISBN-13:  9780805812848
  • Publisher:  Psychology Press
  • Publisher:  Psychology Press
  • Pages:  390
  • Pages:  390
  • Binding:  Paperback
  • Binding:  Paperback
  • Pub Date:  01-Jan-1993
  • Pub Date:  01-Jan-1993
  • SKU:  0805812849-11-MPOD
  • SKU:  0805812849-11-MPOD
  • Item ID: 104526349
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Dec 30 to Jan 01
  • Notes: Brand New Book. Order Now.
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