What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost.
Brand Failurestakes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned. A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand.
A fascinating and witty compendium.
- Pittsburgh Post-Gazette
From Amazon reviewers:
…worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read…
Brand Failuresis a good read with valuable information.
-Thomas Duff
…a great read for anyone who is involved with branding, logos, and identity - particular graphic designers….I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library.
-Jessica Cave An entertaining and useful read. - Financial Times
“…teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey!”
– Midwest Book Review
Brand Failuresis the rare business book that's actually a fun read for nonbusiness people.
- New York Journal oflc,
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