The Business Environment of Europe Firms, Governments, and Institutions [Hardcover]

The only comprehensive textbook on Europe's business environment, examining the region's economics and policies in social, political and historical contexts.Written for advanced undergraduate and postgraduate students studying international business, European studies and political economy, this is the first textbook to provide a complete overview of Europe's business environment, uncovering both the historical, political and cultural contexts of European business and the diverse nature of Europe's economy and government policies.Written for advanced undergraduate and postgraduate students studying international business, European studies and political economy, this is the first textbook to provide a complete overview of Europe's business environment, uncovering both the historical, political and cultural contexts of European business and the diverse nature of Europe's economy and government policies.The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and chapter-specific bibliographies support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and for international studies students seeking specific information on European governments, policies and economics, this introductory textbook provides a comprehensive and interdisciplinary overview of the subject.Acknowledgements; Preface; Plcw