Can Latin American Firms Compete [Hardcover]

In many discussions of globalization and growth, attention focuses on Asia, notably China, South Korea, and India. in contrast, 'Can Latin American Firms Compete?' looks at business developments in another key region, Latin America. It examines the success and failure that Latin American firms have met with, in their own markets and elsewhere in the world, the reasons behind this, and their future prospects.

Including contributions from leading international experts on business in Latin American, the book draws on concepts from organization theory, industrial organization, economics, marketing, sociology, and political science. It includes sections on general themes, micro-level strategies of firms in specific sectors, the competitiveness of firms in specific countries, and competing in emerging markets. Cases examined range in size and sector, and include some of the largest firms in Latin America, such as as Embraer in Brazil, Qui?enco (Luksic) in Chile, Techint in Argentina, Grupo Carso in Mexico, Cisneros in Venezuela, and Grupo Empresarial Antioque?o in Colombia.

This well-informed book will be essential reading for academics, policy-makers, and those with a serious interest in business development in Latin America.

Professor Robert Grosse is Director of the Leadership Development program at Standard Bank in Johannesburg, South Africa. He holds a B.A. degree from Princeton University and a doctorate from the University of North Carolina, both in international economics. He has taught international finance in the MBA programs at Thunderbird, the University of Miami, the University of Michigan, and at the Instituto de Empresa (Madrid, Spain), as well as in many universities in Latin America. As a consultant in international business he has worked for the US Commerce, State, and Treasury Departments, the Organization of American States, and the United Nations. Among the many companies he has served are: American Express, Anaconda, Banco Galó·