Capital and popular cinema The dollars are coming [Hardcover]

Popular cinema has mostly been discussed from a 'cult' perspective that celebrates uncritically its 'transgressive' qualities.Capital and popular cinemaresponds to the need for a more solid academic approach by situating 'low' film genres in their economic and culturally-specific contexts and by exploring the interconnections between those contexts, the immediate industrial-financial interests sustaining the films, and the films' aesthetics. Through the examination of three different cycles in film production - the Italian gialloof Mario Bava, the Mexican films of Fernando M?ndez, and the Hindi horror cinema of the Ramsay Brothers -Capital and popular cinemaproposes a comparative approach that accounts for the whole of a national film industry's production ('popular' and 'canonic'), and is applicable to the study of film genres globally. Based on new research,Capital andpopular cinemawill be of interest to undergraduate and post-graduate students, researchers and scholars of cult and exploitation cinema, genre cinema, national cinema, film and media theory, and area studies.

Introduction: National cinema and unstable genres
1. The time of popular cinema
2. The exclusion ofgiallofilms from the history of Italian cinema
3. Mexico: the cinema of Fernando M?ndez
4. The Hindi horror films of the Ramsay brothers
Conclusion
Notes
Bibliography
Filmography
Index

Capital and Popular Cinema...makes a convincing case for a more politically engaged form of film studies - Year's Work in Critical and Cultural Theory

Valentina Vitali is Reader in Film Studies at the University of East London