Cars Analysis, History, Cases [Paperback]

Through developing an original analytical framework that, for the first time, systematically relates productive, market and financial variables, the authors are able to rewrite the history of the car business since Henry Ford.

Introduction

Chapter 1.Financial and Physical Characteristics
Chapter 2.Investment and Productive Intervention
Chapter 3.Better Flow or Lower Wages
Chapter 4.Market Characteristics and Volume Fluctuations
Chapter 5.Unbalanced International Trade
Chapter 6.Ford and Toyota: Myth, Romance and Illusion
Chapter 7.BMC/BLMC/BL: Market-led Failure
Chapter 8.Western Europe: The Weak Industry and the Irresolute Confederation
Chapter 9.America versus Japan: Bad Companies or Different Social Settlements

Bibliography
Index

Colin HaslamandSukhdev Johaldirect the Business Policy Group at the East London Business School, University of East London.

... an important study. ????The Guardian

Karel Williamsteaches at the Department of Accounting and Finance, University of Manchester.

John Williamsis Professor at the Department of Economics and Agricultural Economics, University of Wales at Aberystwyth.