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Cases On Branding Strategies And Product Development Successes And Pitfalls [Hardcover]

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  • Category: Books (Business & Economics)
  • Author:  Sarmistha Sarma, Sukhvinder Singh
  • Author:  Sarmistha Sarma, Sukhvinder Singh
  • ISBN-10:  1466673931
  • ISBN-10:  1466673931
  • ISBN-13:  9781466673939
  • ISBN-13:  9781466673939
  • Publisher:  Information Science Reference
  • Publisher:  Information Science Reference
  • Pages:  472
  • Pages:  472
  • Binding:  Hardcover
  • Binding:  Hardcover
  • Pub Date:  01-Jan-2014
  • Pub Date:  01-Jan-2014
  • SKU:  1466673931-11-MPOD
  • SKU:  1466673931-11-MPOD
  • Item ID: 100734157
  • List Price: $195.00
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Dec 24 to Dec 26
  • Notes: Brand New Book. Order Now.
This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands --
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