Championing Science Communicating Your Ideas to Decision Makers [Paperback]

Championing Scienceshows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. WithChampioning Science,scientists will learn how to use these vital skills to make an impact.


 

Roger D. Aines is Chief Scientist of the Energy Program at Lawrence Livermore National Laboratory.

Amy L. Aines is Founder and CEO of Damianakes Communications. Throughout her career she has helped scientists and technologists communicate breakthrough ideas.
 

“Thoughtfully composed, insightful, and supportive, this book appears at a time when it’s simply not enough to communicate science effectively—we have to champion science through purposive, focused communication. The Aineses have laid out a rigorous and engaging pathway for scientists who aspire to get facts across effectively and make their voices heard clearly amid a cacophony of information. Highly recommended reading for everyone who wants to make sure that their messages land soundly and powerfully with important audiences.”—Laura Lindenfeld, Professor and Director, Alan Alda Center for Communicating Science, Stony Brook University

“A wonderfully informative lS>