The main focus of this book is to identify the social and cultural impact of television on the psychosocial development of children growing up in a constantly changing multicultural society. The book analyzes major media organizations and projects policies, practices and research directions for the future.The main focus of this book is to identify the social and cultural impact of television on the psychosocial development of children growing up in a constantly changing multicultural society. The book analyzes major media organizations and projects policies, practices and research directions for the future.Introduction - Gordon L Berry Television as a Worldwide Cultural Tapestry PART ONE: TELEVISION AND THE DEVELOPING CHILD IN A MULTIMEDIA WORLD The Developing Child in a Multimedia Society - John P Murray Cognitive Developmental Influences on Children's Understanding of Television - Catherine N Doubleday and Kristin L Droege From Television Forms to Genre Schemata - Marguerite Fitch, Aletha C Huston and John C Wright Children's Perceptions of Television Reality The Program-Length Commercial - Patricia Marks Greenfield et al A Study of the Effects of Television/Toy Tie-Ins on Imaginative Play Creativity of Children in a Television World - Dorothy G Singer Children and Media in Media Education - James A Anderson and Milton E Ploghoft The Medium of Television and the School Curriculum - Gordon L Berry Turning Research into Classroom Practice PART TWO: TELEVISION AND THE DEVELOPMENT OF A CHILD'S WORLDVIEW The Medium and the Society - George Comstock The Role of Television in American Life Cultural Diversity on Saturday Morning Television - Bradley S Greenberg and Jeffrey E Brand Rubik's Tube - Edward L Palmer, K Taylor Smith and Kim S Strawser Developing a ClóÅ