Competing On Internet Time Lessons From Netscape And Its Battle With Microsoft [Paperback]

Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestsellingMicrosoft Secretsco-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of judo strategy in its pitched battle with Microsoft, the world's largest software producer.
With a new afterword updating the events of the year following publication of the hardcover edition,Competing on Internet Timeis essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets.Michael A. Cusumano,co-author of the newly publishedThinking Beyond Leanand the international bestsellerMicrosoft Secrets,is the Sloan Distinguished Professor of Management at MIT's Sloan School of Management. He is also the author ofThe Japanese Automobile IndustryandJapan's Software Factories.Chapter One: IntroductionCompeting in the Age of the Internet

Occasionally, the world experiences a technological revolution that changes the way people live and interact. Ancient peoples experienced the emergence of agriculture, irrigation, and civil engineering. These developments led to the creation of cities and urban culture. Medieval peoples experienced the invention of the printing press. This technology gradually made books, magazines, newspapers, and the printed word -- information -- ubiquitous. Early modern Europeans championed the Industrial Revolution and new fields of science and engineering. New invel£.