Consumer Aareness About Green Marketing & Effect On Buying Behavior [Paperback]

The purpose of this research was to scrutinize expressive study on the effect of green marketing on the buying pattern of consumers. In this scrutiny I have tried to consider the effects of green buying and green consumerism which have not been extensively discussed in easier way. Ecology and the environment friendly steps are important for human liability to learn and understand well. So I have chosen this specific area that would help the further research and generation of new ideas in this field that will play a positive role for the future organizations.In the new era the dramatic changes in the life styles of the peoples and big revolution occurred due to technological change it changes the consumer lifestyle and decision making and buying behavior. It changes mind of peoples toward society well being.Therefore, the purpose of this study was to find the determinants of consumers green purchase intentions with particular focus on whether and how does perceived product price and quality of a green product influence consumer decisions and choices.