Corporate Goad: Case Studies in Transformational Change [Hardcover]

In business, change is a constant. All successful companies are making changes all of the time. And change agents are the people who develop, socialize, and lead such initiatives. They are the sine qua non of the transformation process. It is hard work for bright boys and girls.

Corporate Goad: Case Studies in Transformational Changeis designed to challenge and inspire the change agents of today. Kurt Krauss presents six indispensable coaching points and six key performance leverage areas, and brings them to life through thirty case studies of memorable assignments that he led over his long and successful management consulting career.

Mr. Krauss draws the case studies from his work with companies and institutions such as Marriott Corporation, Target Stores, Johns Hopkins Hospital, Norwegian Caribbean Cruise Lines, and General Motors.

This book is a must-read for all current and potential agents of change: executives, managers, project leaders, management consultants, business school students, and anyone else who is interested in the change management process.

Introduction .............................................
Setting the Stage ............................................... 7
About the Numbers ............................................ 9
About the Words .............................................. 10
The Change Agents Lament .................................... 12
The Change Agents Handbook ........................... 11
Build Disciples ................................................ 19
Lead from the Front ........................................... 27
Get Their Attention ........................................... 39
Define the Problem ............................................ 47
Challenge Conventional Thinking ............................... 57
Live Your Values .............................................. 69
The Change Agents Tool Kit ............................. 75
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