Crafting Sustainable Wine Businesses: Concepts and Cases [Hardcover]

Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.Jes?s Cambra-Fierro, University Pablo de Olavide, SpainLourdes P?rez, Toulouse University, SpainRoc?o Ruiz-Ben?tez, University Pablo de Olavide, SpainSharon L. Forbes, Lincoln University, New ZealandTracy-Anne De Silva, Lincoln University, New ZealandRosana Fuentes Fern?ndez, San Jorge University, SpainBeatriz Urbano L?pez de Meneses, University of Valladolid, Spain