Evidence clearly shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today’s economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization. Creating Lasting Valueillustrates how to achieve lasting results by channeling efforts into three key areas. Using a wide array of international cast study material from Aravind to Zappos, it demonstrates how to:
-lead the value: mobilize energy, take ownership and set direction
-manage the value: make it happen and improve
-market the value: inspire others by showing and sharing and by living your brand
The successful organizations of the future will be those that can put these principles into practice: this book shows how.
If you invest in your employees, they will serve your customers better. That will lead to better results. This philosophy shapes the approach presented in the bookCreating Lasting Value. And I love it!
Introduction and Summary
THE FOUNDATIONS OF VALUE CREATION
01 Value for everyone
What is value?
Value for whom?
African management: Ubuntu
Europe: the rise of the Rhineland model
The USA: Conscious Capitalism
Greater value for all means greater value for each individual
Review and preview
02 The waves of value
Lead the Value
Manage the Value
Market the Value
Making the waves concrete
Review and preview
03 Starbucks
How it all began
Growth
Pain
Whirlwind, January to June 2008
In the mud, July to DecemblC
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