Creating Preschool Television: A Story of Commerce, Creativity and Curriculum [Hardcover]

Small children are regularly captivated by programmes made especially for them  ranging from classics like Sesame Street to more recent arrivals such as Blues Clues and Teletubbies . This book examines the industry interests behind preschool television, and how commercial, creative and curricular priorities shape and inform what is produced.Acknowledgements List of Illustrations Understanding?Preschool Television as a Production Ecology Safe at Home: The Origins of?Preschool Television as?a Public Service Project? Growing Up: The Rise of the Global Market in Preschool Programming Broadcaster Perspectives on Preschool Production Players in Rights Management and Production Production Preliminaries - Development and Research Production Checklists, Rules and Assumptions In Production Spinning Off Profits: Ancillary Exploitation and the Power of Retail? Policy Interventions and the Crisis in Children's Television (co-written with Alessandro D'Arma) The Bigger Picture: Preschool Television in its Critical and Aesthetic Contexts (co-written with James Walters) Conclusions and Future Outlook Notes Bibliography IndexJEANETTE STEEMERS is Professor of Media and Communications at the University of Westminster, UK. Her previous publications include Selling Television: British Television in the Global Marketplace (2004); European Television Industries (2005, with P. Iosifidis and M. Wheeler); and?Changing Channels: The Prospects for Television in a Digital World (ed., 1998).