Creativity Today—the management book on applied creativity—has inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, and cover design, all intended to breathe a well-deserved second life into this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.
Revised edition of Creativity Today
Basic think and do book that made tens of thousands of managers more creative
Now available again in a new sharply priced edition
The management book on applied creativity.
Contents
indicates insight pages
indicates training pages
Welcome 7
Chapter One Understanding Creativity
Five Misconceptions about Creativity 11
Creativity Test 14
Chapter Two A Creative Mind
Human Thought 19
Basic Creative Skills 24
Practising Your Creative Skills 35
Chapter Three The Creative Process
Starting Phase 50
Diverging Phase 50
Converging Phase 50
Creative Process 53
Chapter Four The Starting Phase
Starting and Getting Started 57
Problems and Opportunities 58
Starting Consciously 60
The Exploration Circle 61
Starting Phase 69
Chapter Five The Diverging Phase
First Round, Second Round 81
Diverging Techniques 84
Presuppositions 85
Direct Analogy 88
Superhero 92
Personal Analogy 94
Random Stimulation 97
Free Incubation 100
Guided Imagery 103
When to Use Which Technique? 106
Diverging Phase 110
Diverging Techniques 110
Resociation 110
Case Studies 118
Chapter Six The Converging Phase
Choosing 130
Selection Techniques 133
The COCD Box 134
Development 139
Designing 142
Judging 143
Enriching 146
Syntegration at the Ideas List Level 149
Activation 151
Motivatiol“W
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