Critical Marketing Issues in Contemporary Marketing [Paperback]

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.     Acknowledgements xi

Chapter 1 Critical Marketing: A Limit Attitude 1
Mark Tadajewski and Douglas Brownlie

Chapter 2 Rethinking the Development of Marketing 29
Mark Tadajewski and Douglas Brownlie

Chapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33
Donald F. Dixon

Chapter 4 Early Development of the Philosophy of Marketing Thought 45
D.G. Brian Jones and David D. Monieson

Chapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67
Donald F. Dixon

Chapter 6 Critical Reflections on Consumer Research 85
Mark Tadajewski and Douglas Brownlie

Chapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91
Mark Tadajewski

Chapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We’ve Forgotten 131
Elizabeth C. Hirschman

Chapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157
John O'Shaughnessy

Chapter 10 Marketing and Society 183
Mark Tadajewski and Douglas Brownlie

Chapter 11 Marketing, the Consumer SocilS†