The Cultural Dimension of Global Business [Paperback]

Now in its eighth edition, The Cultural Dimension of Global Businesscontinues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.

The fully updated eighth edition offers:
 an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement;
 fresh case study material with a range of examples drawn from around the world;
 further resources via a companion website, including a fully updated Instructors Manual and new interactive quiz questions for students.

Preface

1. Cultural anthropology and global business
Introduction: global connections
The perspective of cultural anthropology
Cultural anthropology and business
Anthropologys major concept: culture
Cultural differences in business: challenges and opportunities
Cross-cultural scenarios

2. Lenses for understanding culture and cultural differences
Contrasting values
Context
Metaphors
Change
Conclusion
Cross-cultural scenarios

3. Communicating across cultures: the nonverbal dimension
The nature of nonverbal communication
Business introductions &ll32