Cultural Metaphors Readings, Research Translations, and Commentary [Paperback]

This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.

 

This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.

 

PART ONE: METAPHORS AS CRITICAL AND NECESSARY
Metaphors We Live By - George Lakoff and Mark Johnson
Why Metaphors Are Necessary and Not Just Nice - Andrew Ortony
PART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORS
Edward Hall's Multiple Metaphors
Research Translation and Extension
The Confucius Connection - Geert Hofstede and Michael Harris Bond
From Cultural Roots to Economic Growth
The Work of Geery Hofstede
Commentary
Basic Types of Human Relations, Collectivism and Individualism
Research TlÓ9