Dancing The Digital Tune The 5 Principles Of Competing In A Digital World [Hardcover]

In a rapidly evolving and connected digital world, traditional digital engagement models will be inadequate for future success. We need an approach that orients our organizations to the new connected world. The 5 actionable frameworks in this book will help us align our digital strategy with the customer.

This book is about partnership with customers, about connecting with them on multiple levels, about crafting uniqueness, about leveraging the transformation this connected world is going through, and as a result, about staying ahead of the pack.

Learn why and how we should:
* Not leave to chance what customers need to build context
* Unify emotional appeal with physical interactions
* Be un-commoditized
* Not act as the proverbial 5 blind men while engaging with customers
* Look beyond and create a chain of links

The 5 principles represent a trophy. Those who will rise above the pack in today's connected world will win.

For the first time, an overarching and systematic process has been presented to think about customer engagement. The five principles in this book will provide a validating structure for your existing strategies. The unique perspective that the 5 principles provide will help us connect our digital strategy with broader organizational goals, industry dynamics and above all, with our customers.

1. The Principle of External Reinforcement
How should we be the customers' advocate and trusted advisor, so they make a decision with us instead of about us? Be our customers' reference point and one of the centers of their universe. If they have to look beyond us for validation, we've lost the advantage and submitted ourselves to an unforced error from our competitor. How can we embed ourselves in their decision process - explicitly or implicitly - and help them along this journey?

2. The Principle of the Customer Interaction Cycle
It's a fact. Some pl,