Disciplined Entrepreneurship: 24 Steps to a Successful Startup [Hardcover]

24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. 

You will learn:

• Why the “F” word – focus – is crucial to a startup’s success
• Common obstacles that entrepreneurs face – and how to overcome them
• How to use innovation to stand out in the crowd – it’s not just about technology

Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

For more please visit http://disciplinedentrepreneurship.com/

Preface xiii

Acknowledgments xv

Introduction 1

Six Themes of the 24 Steps 11

Step 0 Getting Started 15

Step 1 Market Segmentation 23

Step 2 Select a Beachhead Market 41

Step 3 Build an End User Profile 49

Step 4 Calculate the Totallsš