Drive: The Surprising Truth About What Motivates Us [Hardcover]

TheNew York Timesbestseller that gives readers a paradigm-shattering new way to think about motivationfrom the author ofWhen: The Scientific Secrets of Perfect Timing

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author ofTo Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live. Pink makes a convincing case that organizations ignore intrinsic motivation at their peril.
-Scientific American

Persuasive . . .Harnessing the power of intrinsic motivation rather than extrinsic remuneration can be thoroughly satisfying and infinitely more rewarding.
-Miami Herald

These lessons are worth repeating, and if more companies feel emboldened to follow Mr. Pink's advice, then so much the better.
-Wall Street Journal

Pink is rapidly acquiring international guru status . . . He is an engaging writer, who challenges and provokes.
-Financial Times

Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead.
-Forbes

Pink's deft traverl*