Enterprise And Entrepreneurship For Agri-Business Management And Planning [Hardcover]

The global agriculture is undergoing a faster transformation than ever before. Indian agriculture has got three distinctive phases of transformation a) inductive phase b) stimulative phase and c) simulative phase. While inductive phase of agricultural transformation in India (1960-1980), went on integrating seed - fertilizer - water in an inductive manner towards ushering a productivity change in the quickest possible time, the stimulative phase (1980-2000) had a clear dent on capacity building of the farming communities through providing training, subsidies and credits. Now, we are passing through a simulative phase (2000 onwards) of transformation, which clearly spearheads the new age green revolution through information and entrepreneurship. Of one hundred twenty million farm holdings in India, most of them must have to be a dynamic display of micro entrepreneurship enough capable of generating splittable income and distributive livelihood.
Entrepreneurship makes a farmer occupationally redefined, behaviorally innovative and characteristically risk taking. This has become more inevitable when Indian agriculture is facing, at a faster rate rather, a kind of out migration from the core agriculture to an off farm economy. So, there is a striking need to synergize the farm and off farm economies in the same social ecology, better to say, in the same farming system. Hence, a composite rural economy, precisely to indicate a managerial husbandry between farm and off farm economy, has swept away the exotic and conventional compartmentalization between afore mentioned two streams of rural economies. This has clearly been possible owing to the entrepreneurial transformation of our 'green agriculture' into a 'silvery agriculture', capable of generating remunerative income to support the farm family's weekly and monthly expenditure. That is why, agriculture has to accept the challenge of generating monthly/weekly income and, in this case, the role of precision horticullcã