Entertainment Management: Towards Best Practice [Paperback]

Following on from The Entertainment Industry: An Introduction, Entertainment Managementtakes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends.1. The entertainment industry: a re-introduction

2. The entertainment environment

3. Marketing entertainment

4. Public relations

5. Media principles

6. Managing live entertainment events

7. Management in entertainment organisations

8. HR & artist management

9. Arts & cultural management

10. Responsible entertainment management

11. Enterprise, creativity & business

12. Entertainment law

13. Performance management

14. Consultancy

15. Visitor attractions management

16. The future.