The Excellent Persuader [Hardcover]

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales, meaning that each day more than fifteen million people earn their keep by persuading someone else to make a purchase. The Excellent Persuader has the unique ability to reach sales professionals, sales managers, and organizational leaders at every level. All sales professionals, whether entry-level, veteran, or manager, will be guided through the ART of how to become an excellent persuader by utilizing the techniques and specific strategies outlined in this resource. Through the use of sales, human resource development, management, and leadership techniques, The Excellent Persuader provides the tools in a reader-friendly manner to alter the paradigm through which struggling, average, above average, or overeager sales professionals approach their professions. Concerns voiced by sales leaders are addressed throughout, as well as specific techniques to educate, re-frame, or re-invent individuals' approaches to sales. The content is superb, writing is superb, and there is a mixture of a story and great information . . . I suggest you read it! --Art Bauer CEO of Media Learning International The acorn does not fall far from the 'Batten Tree'! I think this book is going to do exceptionally well. --Lance Farrell CEO of Farrell's Extreme Body Shaping You have in your hands a collage of the best practices in sales, service, leadership, and a host of other lessons, all told in a highly readable fashion. Coupled with a series of self-assessments, you possess a vast array of proven tips and techniques. You are already well on your way to the artistry of your own excellence. --Edward E. Scannell, CMP, CSP Co-author of Games Trainers Play series A modern guide founded on time-tested principles. Steve Havemann hits the mark in expounding upon the nuggets of wisdom originated by Joe Batten. Whether you are a seasoned sales professional or starting out in a new sales role, take the stlc{