Gen Z @ Work: How the Next Generation Is Transforming the Workplace [Hardcover]

A generations expert and author ofWhen Generations CollideandThe M-Factorteams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject.

They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce.

Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves,Gen Z @ Workoffers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve,Gen Z @ Workis the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.

Born between 1995 and 2012, at 72.8 million strong, Gen Zers are about to make their presence known. They’re radically different from the Millennials, yet no one seems to have been talking about them—until now.

This generation has a unique perspective on careers and how to succeed in the workforce, andGen Z @ Workintroduces these seven distinguishing traits:

• Phigital—The line between the physical and digital worlds for Gen Z hasn’t just been blurred; it’s been completely eliminated. Ninety-one percent of Gen Zers say that a company’s technological sophistication would
influence their decision to acceplĂ*