Get to the Point!: Sharpen Your Message and Make Your Words Matter [Paperback]

Champion Your Best Ideas!

Every time you communicate, you’re trying to do something, change something, or move someone to action. You’re trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.

Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It’s a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you’ll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg’s novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?IBPA Benjamin Franklin Award silver winner in the Business & Career category and Next Generation Indie Award Winner in the How To category.

If you don't have something to say, then don't say anything. Joel Schwartzberg takes that simple edict and turns it into a manifesto for giving talks that make a difference.
—Seth Godin, author of Linchpin

Joel understands the key difference between effective communicators and pointless public speakers, providing step-by-step instructions to help individuals identify and make their points. I'll be sharing his expertise and insights with my own students.
—Jennifer Doody, writing and public speaking instructor, Harvard University, and President, World Class Words

Good ideas too often get lost in a jungle of muddled thinking. In Get to the Point!, Joel Schwartzberg supplies useful tools to deliver your points with impact and elegance.
—David Brancaccio, Host and l32