Getting Along with the Chinese: For Fun and Profit [Paperback]

Everyone working with Chinese, in or out of China, should read this and send a copy to their boss.Should be required reading for everyone setting out for China for the first time. Lighthearted and highly readable.A sensitive and humorous treatment of the similarities and differences between East and West... I learned a lot about both.Fred Schneiter knows the Chinese.Are the Chinese really so inscrutable? China Hand Fred Schneiter delves into the lighter side of Chinese psychology, and in doing so demystifies one of the toughest markets in the world. With an unfailing sense of humor, he offers insights for Sinophiles, Sinophobes and everyone in between. On the Hong Kong bestsellers list for twelve months, this book is now back in a new editionthe essential item to pack in your China survival kit.Marketing man Fred Schneiter traveled from San Francisco to Asia in the early 1960s, and stayed for 30 years. He now lives in Wilsonville, Oregon.