Gift Givingbrings together 21 scholars from a variety of disciplines—including consumer behavior, communications, and sociology—who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.
Gift Givingbrings together 21 scholars from a variety of disciplines—including consumer behavior, communications, and sociology—who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.