The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to McDonaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition.The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to McDonaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition. This edition is a shorter, tighter, and more focused book that deals focally and directly with globalization, at least as it relates to nothing and something. Readers will come away from this revision with not only a new way of looking at globalization but also a sense of the problems posed by the globalization of nothing and the need to find ways to deal with its pernicious aspects. About the Author Preface 1. Globalization: A New Conceptualization Key Topics in the Study of Globalization Globalization Theories Glocalization and Grobalization Grobalization: The Major Processes Glocal, Grobal, and Local 2. Nothing (and Something): Another New Conceptualization Defining Nothing Defining Something The Something-Nothing Continuum Globalization and the Dimensions of Nothing 3. Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices Nonplaces (and Places) NonthingslCĪ