Globesity, Food Marketing and Family Lifestyles [Hardcover]

This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer lifestyles.Preface Introduction: Growing up in the risk society Part I Framing the Body Politic: Advocacy Science and Setting the Risk Agenda Putting the Pan in the Pandemic Part II The TV Diet: Advertising as a Biased System of Risk Communication Since Hastings Risks of Exposure: The Influence of Food Advertising on Children's Consumption The Disruptive Screen: Understanding the Multiple Lifestyle Risks Associated with Heavy TV Viewing Part III Obesogenic Lifestyles in the Media Saturated Household? Panicked Parenting: Managing Children's Lifestyle Choices in the Risk Society Consumer Empowerment in the Media Saturated Family? Conclusion

'Stephen Kline's study of the politics of risk discourse and the globesity 'epidemic' takes us beyond the tired reliance on moral panics and sanctimonious finger waving by demonstrating how a thoughtful, deft analysis of social problems can open up possibilities of new approaches and ways of seeing children's consumer empowerment.' - Daniel Thomas Cook, Department of Childhood Studies, Rutgers University, USA

'[This] book provides a richly detailed historical perspective, which sets the present debates about food marketing in context through a meticulous and wide-ranging scholarship. In Kline's hands the Globesity epidemic becomes a window onto a much larger scene where parents and children need to navigate a sensible take on a vast array of personal and risky choices, while being surrounded on all sides by the competing pressures of commercial interests and government policy responses.'- William Leiss, University of Ottawa, Canada

'Steve Kline has an aptitude for provoking us to look at children's lâ