The Hardare Startup Building Your Product, Business, and Brand [Paperback]

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field,The Hardware Startuptakes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.

• Validate your idea by learning the needs of potential users
• Develop branding, marketing, and sales strategies early on
• Form relationships with the right investment partners
• Prototype early and often to ensure you're on the right path
• Understand processes and pitfalls of manufacturing at scale
• Jumpstart your business with the help of an accelerator
• Learn strategies for pricing, marketing, and distribution
• Be aware of the legal issues your new company may face

Renee DiResta is Vice President of Business Development at Haven, a marketplace for ocean freight shipping, and a cofounder of the IoT Syndicate on AngelList. She was previously a Principal at O’Reilly AlphaTech Ventures (OATV), where she spent four years as a VC investing in seed-stage technology startups. Prior to OATV, Renee spent seven years an equity derivatives trader at Jane Street Capital, a quantitative proprietary trading firm in NYC. For fun, she plays with data sets, helps run The Maker Map open-source project, and is an avid crafter. Renee holds a B.S. in Computer Science and Political Science from the Honors College of SUNY Stony Brook. She lives on the web athttp://noupsi.deand @noupside.

Brady ForreslãŽ