Hegarty on Creativity: There Are No Rules [Hardcover]

Creativity isnt an occupation; its a preoccupation. It is challenge for everyone in the modern worldfrom business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.Playful text and graphics and plenty of white space makethis a good choice to pick up and grab inspiration at random.Little mantras for the inspiration-starved.A look into what lies behind creativity from one of the advertising industry's leading players