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Hotel-Marketing Strategien, Marketing-Mix, Planung, Kontrolle [Paperback]

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Category: Books (Business & Economics)
Author: Klaus, Barth
Author: Klaus, Barth
ISBN-10: 3409136819
ISBN-10: 3409136819
ISBN-13: 9783409136815
ISBN-13: 9783409136815
Publisher: Gabler Verlag
Publisher: Gabler Verlag
Binding: Paperback
Binding: Paperback
Pub Date: 01-Mar-1994
Pub Date: 01-Mar-1994
SKU: 3409136819-11-SPRI
SKU: 3409136819-11-SPRI
Item ID: 100799221
List Price: $74.99

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1: Grundlagen des Hotel-Marketing.- 2: Marketing-Strategien f?r Hotelunternehmungen.- 3: Die Ausgestaltung des Marketing-Mix von Hotelunternehmungen.- 4: Marketing-Kontrolle.- Anlagen.Springer Book Archives