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Street fashion and urban culture have come a long way from humble beginnings in the 90s. From disparate local scenes in Japan, Europe, and the US, the youth-driven movements of hip-hop, punk, and skateboarding have finally infiltrated high fashion.Brands are now eager to collaborate with the icons of music and art who are leading this creative crossover. Customers will stand in line for hours to be the first to own exclusive pieces designed by the likes of Pharrell Williams, Kanye West, and Tom Sachs.Based in New York, Berlin, and Tokyo, lifestyle publication Highsnobiety is at the forefront of this global phenomenon. The Incomplete immortalizes the stories of brands ranging from Supreme to COMME des GAR?ONS. Alongside the most influential designers and tastemakers, Higsnobiety highlights the pieces and brands in mens fashion which have stood the test of time.-the bible for any street fashion and urban culture aficionado.-Highsnobietys online channels attract more than 49 Mio! unique users per month across their platforms most users visit the sites numerous times a day.-Deriving from a sneaker blog, Highsnobiety has become the number one platform for street fashion and urban culture.-Highsnobiety will actively drive visitors to their web channels into brick-and-mortar stores to obtain the book.star-studded art book LOFFICIELThe first book by Highsnobiety covers the history of streetwears influence on fashion and the brands and people that built it. Fashionistathe bible of generation Y NYLONThe book aims for a broad look at people and brands important to the space through the Highsnobiety lens. WWDStreet fashion and urban culture have come a long way from humble beginnings in the 90s. From disparate local scenes in Japan, Europe, and the US, the youth-driven movements of hip-hop, punk, and skateboarding have finally infiltrated high fashion.The Incomplete Highsnobiety Guide to Street Fashion and Culture' gives equal weight to hip-hop style ml3¦
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