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Stand out in a sea of average and start achieving your goals
Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands – and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people – and how to leverage those relationships where it counts.
Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be.
If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.
Acknowledgements xiii
Introduction xv
1. What Is Influence? 1
Influence in a Changing World 8
Setting Objectives for Influence 14
The Principles of Influence 17
2. P Is for People – Who do you know and, more importantly, who knows you? 19
Your Network 20
The Law of Reciprocity 24
Becominl“'
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