The Innovation Expeditiondoes for innovation what Alexander Osterwalder's mega bestsellerBusiness Model Generationdid for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way and by presenting a method that is tested and works!
Gijs van Wulfenwas chosen in 2012 by LinkedIn as one of the 150 thought leaders and was listed on the International Top 40 Innovation Bloggers of 2012.
Press releases to all related magazines and websites/ blogs.
Contents
This book aims to be an inspiring, visual and practical toolkit how to start innovation. It is structured and divided in 9 sections. Inspiring maps will guide you along your innovation expedition. As on every voyage of discovery you will be surprised. by inspiring quotes, fascinating charts, dramatic moments and practical checklists and formats.
Introduction
How to get the most out of this book
1. Famous Explorers Innovate
Columbus had to made a profit
How the Pope made Magellan prove the Earth was round
How Amundsen changed poles and got south first
Well George, we knocked the bastard off
How Kennedy got the first man on the Moon
Ten innovation lessons from famous explorers
2. Jump-start innovation yourself
The FORTH innovation method
Five ways to commit innovation suicide
21 Situations when you should not innovate
You cannot innovate alone
10 mistakes at the start of innovation
Structure your ideation approach
3. Full Steam Ahead
Full Steam Ahead Activities
Never Start Innovation with an Idea
Its all about the Right Moment
Whats your Innovation Assignment?
The LEGO Innovation Case
4. Observe and Learn
Observe and Learn Activities
The Operational Excellence Syndrome
How to get rid of Old Ideas
Innovator look for Problems
The Filtrix Filterpen Innovation Case
5. Raise Ideas
Raise Ideas Activities
Great Ideas lC%
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