Innovation Management Strategies And Implementation [Hardcover]

Innovation management is a significant aspect of business. It includes the innovation in the area of products as well as organizational innovation. Brainstorming, project and portfolio management, etc. are some of the common tools employed for innovation management. This book attempts to understand the multiple branches that fall under the field of innovation management and how such concepts have practical applications. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.