Innovative Pricing Strategies To Increase Profits, Second Edition [Paperback]

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. This book summarizes various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing and explains the necessary ingredients that cause them to succeed or fail.